MindReset and the market: importance of digitalization for
restaurants, foods, delivery, drive-thru and takeaway

The world is undergoing an intense transformation caused by the Covid-19 pandemic and much of what we did on the street was adapted for indoors. As a result, digital acceleration, the creation of Apps Delivery and the digitization of digitization become increasingly important for businesses in the food sector to remain alive and profitable.

It is crucial that entrepreneurs realize the opportunity that opens up in the face of the increase in internet purchases, it is necessary to change the Mindset, reprogram, adopt MindReset and do different. Many have already noticed this change and have started to invest in digitalization to adopt delivery and takeaway models.
in your restaurants.
Want to understand more about the importance of MindReset and digital acceleration for your company? So, keep reading.

What is MindReset

The term MindReset has been used in Brazil by Business Reset to name the ability to quickly see the segment as a whole and the rapid mobilization to design an accelerated digitization strategy and how to put it into practice.

This reprogramming of Mindset is essential to face the economic crisis aggravated by the pandemic. Investing in digital transformation is admitting the “new normal” and facing the challenge, looking for an alternative that can bring
unimaginable gains.

Large companies in the food market have already realized this and are reprogramming themselves and investing more and more in technology to continue making a profit in the midst of the crisis. And they are doing it through Digitization of Digitization, reviewing priorities and creating new digital strategies.

Definition of digital transformation and food service companies

Digital transformation is an umbrella term used to imply the transformations that the digital world has brought to the way companies operate. These are all processes that can be digitized in the corporate world and that generate business impact.

This transformation also involves a change in mindset. Companies need to convince themselves that digitalization is a reality and that in order to be competitive they need to adopt MindReset.

Companies that before the crisis had already taken on the digital transformation, still registered the highest volume of sales at the counter. This is the case with Burger King, for example.

In a recent webinar with CEOs of the largest networks in the national and international market, promoted by BTG Pactual Digital, the CEO of Burguer King Brasil, Iuri Miranda, revealed that operations in the country in the delivery modality grew 800% in 2020, compared to 2019. Before of the pandemic, the operation
counter, according to him, came first. Today, it is in third place, with 10% of sales. The drive-thru mode appears first, with 50%, and delivery comes next, with 35%.
Another CEO of the Food Services sector, Pierre Berebstein, from the group formed by Bloomin’ BRands BR, Outback and Abraccio, highlighted that delivery operations represented 4% of the chain’s revenue. With Covid-19, the share of sales of this modality across the group jumped to 30% to 55%, depending on the market.

Therefore, the way out of the crisis, at least so far, is digital transformation. And there is strong evidence that the issue extends not only to online ordering and contactless delivery, but also to payment methods and personalization of the experience, which is already being used in apps.
of delivery.

These trends are already a reality in the United States, Europe and Asia, where paper money is definitely in the past. And, although Brazil is late in implementing these changes, they should not take long to occur, given the urgency imposed by the pandemic.

Soon, the country will have to adapt to the world evolution and smart totems should spread here, with personalized data to offer the best shopping experience to users, with multiple payment options. You won’t even need to use a credit card for transactions. The payment link will be sent by WhatsApp, through QR Code or another solution that totally avoids physical contact.

How the acceleration of digitization happens

Whether in logistics, manufacturing, transport, marketing or customer service, digitization is an irreversible and increasingly accelerated process. It is a demand that comes from the consumer himself. Many companies that resisted this digitization no longer exist.

It may sound like an exaggeration, but it’s reality: either your company embraces
digitization or resists and continues to lose market share to those that are accelerating the transformation.

Naturally, those who invested earlier in technology and bet on delivery will have less difficulty facing the crisis. According to a survey by Ipsos, a market research company, at the beginning of the pandemic, 16% of consumers ordered food for the first time through apps and digital platforms.

It is worth remembering that even the municipalities and states that allowed the opening of trade after a period of quarantine, did so with a capacity limitation of 30% to 40% of the establishment, which changes the cost per customer and, consequently, reduces the profit. . In addition, they must follow a series of sanitary rules defined in municipal and state decrees that require
even more investment.

Therefore, after a period of four months, which is the average pointed out by experts for an establishment to remain open without billing (this in successful cases), those who do not accelerate the changes will be able to close their doors permanently and not just during the quarantine.

Some have already adopted the takeaway system to maintain working capital and minimize the crisis. These are in a slightly better situation than those who have not taken any mitigating measures. Even so, this isolated practice is not the solution to the problem. It is necessary to diversify and advance even more to contemplate the consumer of the future that adopts, from now on, the new
normal.

It is strange in the face of the sudden change in the daily lives of people around the world, but there are those who have approved the home office model and intend to continue working from home after the pandemic passes. According to a survey by Prosper Insights, 36% of those who work from home said they would like to continue working remotely.

Think about it: do you believe that these people, without having to go out to work, will want to go out to eat, face a line at the restaurant, wait hours for a table with social distancing adequate to the norms? Or, who knows, they will enjoy the convenience of ordering their food through an app and having it delivered to their home without having to stop work to cook or
move?

It is necessary to understand, as soon as possible, that consumer behavior will never be the same after the pandemic. Therefore, it is important to prioritize digitization now, while there is still some value to be invested, not only to get through the current crisis situation, but to survive it for many years to come.

It is no wonder that large companies, such as Uber Technologies Inc., saw in meal delivery apps an excellent future, even before the emergence of the new coronavirus. The company noticed the trend, like so many others, that the home office would gain more and more fans around the world and, with that, services that delivered convenience would be more valued.

But it is not only because of the growth of the home office that the delivery market shows promise. Online commerce is also a trend among the population that is already out of the job market. According to Prosper Insights, shopping more online in the future is the goal of 28.3% of respondents aged 65+ and 33.8% of 18-24 year olds.

Why Implement Apps Delivery and Digital Platforms

As already mentioned, the way out for restaurants, cafeterias and other establishments in the food sector not to be burdened by the economic crisis is to invest in digitalization. Therefore, creating Apps Delivery and digital customer service platforms is urgent.

The digital transformation of companies in the Food Service market, which was already happening all over the world, driven mainly by the creation of applications for mobile devices, expanded to small businesses and reinvented itself. Never have Apps Delivery been used as much as they are now.

At this point of reading, you may already be convinced of the importance of MindReset and the need to assume this new normal. But why, then, not use what is already ready, like the Apps already known on the market? Why create a platform for your restaurant?

You see: if Uber or iFood were good enough, big companies like Burger King, McDonald’s, Pizza Hut and many other companies wouldn’t be investing in their own digital platforms, takeway systems, drive-thru and/or self-service totems.

Want an example? In March 2019, McDonald’s purchased Israeli artificial intelligence company Dynamic Yield with the intention of driving smart personalization initiatives for its restaurants in the United States on digital displays and drive-thrus. The operation cost U$ 300 million, the biggest acquisition of the fast food chain in the last decades.

Certainly, what McDonald’s executives realized is that, by creating its own distribution channels, the company has full control of the process, from placing the order to the moment it arrives hot or fresh, depending on the product, in the hands. of the consumer. The relationship is direct, without intermediaries, without extra fees, with less competition and the necessary guarantees regarding health care.

How to adopt a MindReset?

With so many examples, it’s easy to recognize that this is the time to adopt MindReset and accelerate the digitization of your company, isn’t it? But to do this, it is necessary to admit, first of all, that nothing will ever be the same again.

Just look at the numbers to convince yourself that you need to reprogram your entrepreneurial mind: three out of 10 Brazilian bars or restaurants have already closed their doors because of the pandemic, according to a survey carried out by Galunion Consultoria para Foodservice in partnership with the National Association
of Restaurants (ANR). And for the company’s CEO, Simone Galante, this number could be even higher, as many owners did not respond to the survey, carried out in 800 establishments from North to South of the country.

If you have not yet adopted MindReset, it is possible that your establishment will be the next to enter this statistic. Therefore, it is necessary to act quickly. See some tips below:
● change your mindset: tell yourself that you can get out of the crisis, that the moment is just another challenge and that you will overcome it, as you overcome so many others to have your own business;
● know that you are not alone: ​​thousands of companies are experiencing the same difficulties as yours. So don’t be moaning and start thinking about what can make a difference right now;
● set new goals: assume that we are experiencing an atypical moment that requires a review of goals. Think about what you want to achieve, such as improving revenue, for example, and act on it;
● study: look for books and inspiring texts, examples of success and learn from them;
● get out of your comfort zone: try to venture down a new path. If until now it was easy to keep the loyal clientele of your neighborhood, understand that now it is necessary to expand and seek new customers.
● start to act: don’t wait any longer to act. If you haven’t started yet, invest in technology to digitize your business and not lose even more during the crisis.

As you read in this article, the Food segments are “surfing the wave of the crisis” and earning big for having reinvented themselves and acted quickly. The giants of the sector understood, before anyone else, that it was necessary to reprogram themselves. The result of this is a boost to the digital market.

So, look for more information about Digitization of Digitization, Digital Acceleration and how to create Apps Delivery. Remember that MindReset is more than a method, it’s a necessity. Business Reset provides consultancy to those who have suffered from a drop in revenue and need to change their way of working, with a focus on technology.
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